Art’s Salsa is a packaging and branding project inspired by my father’s small, personal salsa business. Passionate about sharing his salsa with family and friends, this design reflects his dedication while creating a consistent and inviting brand identity.

The branding embraces a balance of cultural heritage and modern simplicity. Typography reflects traditional Hispanic influences while maintaining a sleek, contemporary feel. The design uses clean shapes and a limited color palette. Playful ingredient illustrations add warmth and personality, reinforcing the sense of gathering with loved ones to enjoy homemade salsa.